Fluent in human

I’m a brand and content strategist who studies how people make sense of the world.

With a background in Anthropology and nearly a decade of experience helping organizations tell their stories, I turn new ideas, products, and technologies into campaigns that resonate.

What I do

  • The systems that stop teams from reinventing the wheel. Frameworks, playbooks, and editorial infrastructure built to outlast the next campaign.

  • The words that make an organization recognizable, and the systems that keep them consistent across every channel, audience, and moment that matters.

  • From the first internal brief to the public announcement. One clear story that earns the attention of the people you're trying to reach.

  • Same story, every market. Localization strategy and regional adaptation for organizations that can't afford to sound different in every language.

The scoreboard

  • 7.8M+ impressions on the GPT-5 launch

    Led content strategy for the AI model launch, earning the top post of the year across Microsoft's global social channels.

  • 3× engagement increase at Microsoft Build

    Built the end-to-end social strategy for Microsoft's biggest annual developer event, tripling year-over-year performance.

  • 4M+ impressions for Absolut

    Conceived and led "Nothing to Hide", a full marketing takeover of Midtown Miami that became one of the brand's highest-visibility U.S. activations.

  • 26% email open rate for American Express

    Developed an upgrade campaign for Amex that outperformed financial services industry benchmarks and drove measurable premium card conversions.